Aly Nafie
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Business Consulting

Build a commercial function that produces results consistently.

Consulting engagements are designed for organisations that need more than advice. The outcome is a defined commercial structure, a documented process, and a team that knows how to run it.

Focus

Strategy, Structure, and Execution — applied to real businesses.

I work with Small and Medium Enterprises "SMEs" & Startups that have ambition but need commercial clarity: a defined market position, a structured business development function, and a team capable of executing consistently.

Engagement Areas

Where consulting delivers the highest return.

Engagements are scoped to your stage and priority, from a focused diagnostic to a full build of the business development function.

01

Business Development Strategy

02

Business Development Function Design

03

Commercial Strategy Development

04

Go-to-Market Strategy

05

Sales Planning & Strategy

06

Business Model Review

07

Sales Process Design & Improvement

08

Sales Forecasting & Pipeline Management 

09

Sales KPIs & Performance Management

10

Leadership Decision Making

11

Sales Team Coaching

12

Revenue & Cash Flow Improvement

Approach

A 5-stage Engagement Model.

From Gap Analysis to Design, Execution, Adoption, and Continuous Improvement — the framework ensures that commercial strategy becomes part of how the business performs every day.

  1. 01Assess
  2. 02Architect
  3. 03Execute
  4. 04Embed
  5. 05Sustain

Stage 01

Assess

A structured assessment of the current business and commercial reality, including market positioning, sales process, pipeline quality, customer segments, team capability, operating rhythm, and performance data.

Key Activities:

  • Performance Review
  • Market  Assessment
  • Customer Segment Analysis
  • Sales Process Audit
  • Pipeline and Conversion Review
  • Team Capability Assessment
  • KPI and Reporting Review
  • Growth Opportunity Mapping

Stage 02

Architect

Architect a practical Business Blueprint covering growth strategy, sales structure, targets, value proposition, sales process, tools, governance, and the operating cadence required to support execution.

Key Activities:

  • Growth Strategy Development
  • Go-to-Market Model Design
  • Value Proposition Refinement
  • Sales Process Architecture
  • Revenue Target Setting
  • KPI and Governance Design
  • Sales Structure and Role Definition
  • Tools, Templates, and etc..

Stage 03

Execute

Work hands-on with the team to roll out the business and commercial model, introduce tools and templates, align responsibilities, coach key people, and activate the new way of working.

Key Activities:

  • Commercial Model Rollout
  • Sales Process Implementation
  • Tools and Templates Deployment
  • Team Onboarding and Alignment
  • Sales Leadership Coaching
  • Pipeline Management Activation
  • Deal Review Routines
  • Execution Troubleshooting 

Stage 04

Embed

Embed the new operating model into the business through leadership routines, review cycles, reporting discipline, performance tracking, team accountability, and capability transfer.

Key Activities:

  • Leadership Routine Design
  • Review Cycle Implementation
  • Reporting Discipline Setup
  • Performance Tracking Activation
  • Team Accountability Frameworks
  • Capability Transfer and Coaching
  • Process Ownership Assignment
  • Internal Champion Development

Stage 05

Sustain

Provide ongoing advisory and performance review to refine execution, address commercial challenges, optimise growth activities, and ensure the business continues to improve without losing momentum.

Key Activities:

  • Ongoing Advisory Support
  • Regular Performance Reviews
  • Commercial Health Checks
  • Strategy Review and Refinement 
  • Growth Initiative Optimisation
  • Challenge Resolution Support
  • Improvement Planning
  • Independence Review

Short Version for the Website

Assess → Architect → Execute → Embed → Sustain

From Diagnosis to Design, Execution, Adoption, and Continuous Improvement, the Framework ensures that Commercial Strategy becomes part of how the Business performs every day.

Fit

Who this is built for.

Consulting works best when there is genuine commitment to change the way the commercial side of the business operates.

  • SMEs scaling beyond founder-led sales
  • Corporates restructuring a business development team
  • Companies entering the Saudi or wider GCC market
  • Professional services firms formalising client acquisition
  • Businesses with inconsistent pipeline and unpredictable revenue

Start with a business diagnostic.

A focused conversation to understand the current structure, the gap, and whether a consulting engagement is the right next step.