Over more than ten years, I have worked across business development, sales leadership, and commercial strategy in Egypt and Saudi Arabia; sectors ranging from professional services and technology to industrial and consumer-facing businesses.
Professional Profile
A decade of building commercial and Sales functions that hold.
What I consistently found is that most companies do not have a strategy problem. They have a structure and execution problem. The direction exists somewhere in a deck or in a founder's head, but the operating system that turns it into weekly commercial activity does not.
My work sits precisely there: translating intent into structure, and structure into repeatable execution; then developing the people who have to run it.
As a Certified Business Mentor and Corporate Trainer, I combine consulting engagements with capability building, so the improvement stays inside the organisation rather than leaving with the consultant.